It's OK Not to be OK

2020/2021, Concept Design

Crewneck concept design inspired by Demi Lovato's song with Marshmellow "OK Not To Be OK."

Idea

I approached this design as a consumer. There are times where I don't want the shirt I'm wearing to scream "this is a [insert musician/band]" tee. With that being said, I designed the front of the crewneck with a smiley face and sad face on the sleeves, making the design lighthearted and fun. The right side of the chest displays the song's lyric and conjoined faces. The names of the musicians are displayed across the back of the crewneck so the design can still be identified as merch.